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Sonja Jovetic
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Technology in fashion

HP Pavilion Dv6 Enertainment PC
on Belgrade Fashion Week

Brand: HP
Creative studio: LIME

Copywriter: Jelena Dragisic
Art Direction/Design: Sonja Jovetic

Year: 2009

HP Pavilion Dv6 Entertainment PC, was introduced first time in Serbia on a fashion show of famous Serbian fashion designer Dragana Ognjenovic, during the Belgrade Fashion Week. Notebook itself and layout I created were inspiration for a show setting. Brochures made as notebook mockups, hanged on hangers were part of scenography and models walked with HP computers. The first 100 buyers of this notebook received a sleeve that was specially designed by Dragana Ognjenovic and that was the message of a promo posters designed for computer shops.

DV6-FW-Billboard-mockup.jpg
HP-poster-mockup-two.jpg
Fashion-Show.jpg
DV6-FW-leaflet-mockup.jpg
DV6-FW-brosura-mockup-cover-new.jpg
DV6-FW-brosura-mockup-inside-one.jpg
DV6-FW-brosura-mockup-inside-tqo.jpg

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