Because you deserve the luxury
Client: Imperial Tobacco
Creative studio: LIME
Art Direction/Design: Sonja Jovetic
App development: Halo Creative Team
Art Direction/Design: Sonja Jovetic
Year: 2013
IT introduced Style Diamond, international, mid price brand, available in a modern superslims format. Task was to create tablet application for Imperial tobacco retailers, a tool that will help them to inform salespersons about new cigarette brand, at the point of purchase that influence the consumer’s buying decision. Solution was simple game of putting all of the pieces of packaging together within a given time. So, salesperson had a personalized experience trough the game and also were given the special gifts.
Note: Translation of copy from Serbian to English is made for portfolio purposes only.