Focus on pulp
Client: The Coca-Cola Company
Brand: neXt JOY®
Agency: LUNA/TBWA
Creative Director: Milos Ilic
Copywriter: Marko Vulinovic
Art Direction/Design: Sonja Jovetic
Year: 2015
A proposal for relaunch of new improved formula of neXt JOY® (a non-alcoholic refreshment beverage with fruit juice, pulp and vitamin) boosted with more pulp. These photo shots were made in agency, featuring agency members focusing on the ultimate fruit pulp flavour.
Note: Translation of copy from Serbian to English is made for portfolio purposes only.