Digital duo&trio bundles (TV+NET+TEL)
Client: SBB (broadband)
Agency: LUNA/TBWA
Chief Creative Director: Milos Ilic
Creative Director: Radovan Kupres
Copywriter: Radovan Kupres
Art Direction/Design: Sonja Jovetic
Year: 2015
Agency task was to give a proposal for creative strategy and communication and specific creative solutions for integrated marketing communication in order to upsell existing SBB users to digital SBB Duo and Trio bundles (TV, internet and fixed telephony). We proposed solution: ‘Not guilty for wanting better’ campaign, including teasing guerilla tactics, TV, outdoor media, brochures, bus advertising, press inserts and adverts, spanning social media, radio and a direct mail door-drop to 30,000 households.
Note: Translation of copy from Serbian to English is made for portfolio purposes only.