Davidoff Promotional App
Client: Imperial Tobacco
Creative studio: LIME
Art Direction/Design: Sonja Jovetic
App development: Halo Creative Team
Year: 2013
Imperial Tobacco launched redesigned packaging of Davidoff Classic cigarettes on Serbian market in 2013. Challenge was to promote new package to preferred target group, style conscious tobacco consumers, in accordance with the restriction of advertising and marketing of tobacco products, and with a tight budget. Solution was tablet application, used as a promotional tool. Smooth and elegant App introduce consumer interactively with new design features of packaging, one by one: the sleek satin stripe, the engraved textures, silver hallmark of ZD logo... A highly pleasurable experience, right at your fingertips. In promotions in shopping malls and cafes participated nearly 10.000 cigarette smokers, 5.000 promotional items were given away and it resulted by increased sale during and after promotions.