International Tourism Fair
International Book Fair
Client: Belgrade Fair
Brand: Belgrade International Tourism Fair
Agency: Block’n’Roll Belgrade
Copywriter: Nada Severovic
Art Direction/Design: Sonja Jovetic
Year: 2013/2014
The International Tourism Fair in Belgrade brought together over 1,000 exhibitors from 54 countries across the world. The partner country of Fair in year 2013 was Indonesia, a campaign visuals motif.
The International Belgrade Book Fair is one of the oldest and most important literary events in the Balkan region. Slogan “Spaces of freedom” emphasizes that books and literature are a realm of freedom, a domain of fantasy and imagination that knows no boundaries and limitations and the visual I created for this campaign clearly illustrates this message.
“Power of words” concept implies the power of books to change the reality, improving one’s imagination. “Book to go” is as simple as: Grab a book to go, books are always in fashion. The last two concepts were print proposals.
Note: Translation of copy from Serbian to English is made for portfolio purposes only.