Unlock Belgrade
Client: Beck’s
Agency: Publicis LPT
Copywriter: Jelena Dragisic
Art Director: Sonja Jovetic
Graphic Designers: Sonja Jovetic, Borivoje Ljubicic, marina Knezevic
Year: 2006
Pitched and won Beck’s account with this campaign. Task was localization of international strategy “You’re holding the key”. Usage of relevant visuals gave local value to the consumers. In cooperation with the most popular music clubs, venues, nights and pubs, we made a guide to Belgrade’s city life with a wide application in HoReca and some innovative branding of the city was done.
Yes, you're at the right door, and you got the key.